Let people know you're open for business
Many businesses have been inactive for months due to COVID-19. Discover some creative ways to re-engage your existing customers as well as finding new ones.
Connect with your customers
Share important information with your customers such as opening hours, new pick up or delivery services. Or let customers know that your most popular products or services are available again. E-mail, social media and updates on your website are all good ways to share your latest information.
Let customers know that they can call, email or message you with questions or to place an order.
Use social media channels
Having a page for your business on social media channels can help get your business content out to your customers.
Post creative content
Keep your business front of mind with customers by posting content regularly. Consider “how to” videos or behind the scenes photos that show you preparing to open for business again. Show your customers you are serious about protecting them when they return to your business.
Learn more about your customers with Business Builder
Register with Business Builder for free digital learning modules. Our customer development section helps you understand your key customer groups and the value that you can offer them. Plus, we look at how to validate your business model and test any assumptions.
Examples of how some businesses are generating new business when they reopen
These examples are for information purposes only and should not be considered as advice or recommendations for your business.
Offer discount, promotions or gift cards
If you're looking to generate interest in your business consider offering discounts, promotions or gift cards on future visits.
If you don't have one already, you might set up an online shop or e-commerce solution so that customers can shop online rather than coming in person. Social distancing rules are expected to remain for some time. So even as we transition out of lockdown, demand for buying products and services online is likely to continue. See our full guide on how to make your business more digital.
Takeaway, curbside pick-up or click and collect
This could be a great way for your business to develop a contactless experience for customers. If this is something which works for your business let customers know how they can contact you to place orders. Consider creating a social media post to promote your service, along with your contact information and when you're accepting orders.
Online food ordering
Restaurants and cafes can use food delivery apps as quick routes into online ordering. Or use templating websites to quickly create a website that can take orders.
If you offer a personalised product or service, try hosting consultations over video chat to generate some leads whilst lockdown persists.
Limited product inventory
If your product inventory is limited during this time, you could:
- talk about the products you do have in stock, or ones that are comparable to your out-of-stock items
- create future demand by encouraging pre-orders for when items come back in stock
Streaming classes and routines or how-to videos
This can work well for fitness and recreation businesses, with the streaming of exercise classes and personal training sessions. Restaurants and cafes can live stream classes for making their most popular dishes.
Business Builder Workshop: understanding your customer
Join our free online session where we’ll explore falling in love with the problem that you’re solving for customers, before falling in love with the solution. We’ll also discuss details of customer discovery, so you come away with techniques to better understand who you serve.
Related guidance and support you may find useful
Get your business moving again
Tips, suggestions and services to help your business get back on track. Plan for exiting lockdown, ending staff furlough and rebuilding business resilience.
Helping your business through coronavirus
Whether you're in need of immediate support, getting back on your feet, or your business is growing - we have a range of tools and resources to help.
Webinars to support your business
Register for upcoming live webinars, or watch previous sessions. Our experts discuss ways to deal with the impact of coronavirus on your business.